Old Friends Get Together Again – Donny Adair & Larry Anderson

30 10 2009

Is Racism a Factor in the Decline in the number of Hunters?

7 10 2009

A recent article in a national magazine about plummeting participation in duck hunters chronicled a decrease from 2.44 million duck stamps sold to just 1.5 million from 1972 to 2006. Small game hunters have also decrease by 10% in the 10 year period 1996-1006. The studies which were reviewed explored a lot of possible reasons for the decline. Rapid urbanization, difficulties in finding places to hunt, time and distance, aging hunters to name a few. The article points out that there are more ducks and geese than ever before.

This is typical of many writings published in hunting and outdoor industry media. They fail to even consider one of the most significant changes in the population. That is the change in the racial/ethnic demographics. According to the US Census statistics for 2007 thirty four percent (34%) of the population the United States (301 million) are people of color. There are over 82 million African Americans and Latinos. In that same year only 7% of the 12.5 million hunters were African American, Latino or Asian.

It’s obvious to some that the issue of diversity and inclusion needs to come to light. Recently the U.S. Fish and Wildlife Service and the National Parks Service sponsored a conference in Atlanta entitled Breaking the Color Barrier in the Great Outdoors. I have not read about this or other opportunities to begin reach out to all of our diverse citizens in any of the outdoors sports industry media or discuss barriers which may exist.

Advertisers may be the first to woo ethnically diverse hunters. Leupold and Stevens, makers of riflescopes and other optics, has a new television commercial depicting an African American Hunter. It is possibly this is the first such ad. If you search all of the major outdoor magazines you would be hard pressed to find a picture of any person who appears to be African American, Latino, Asian or Native American. What a shame. What needs to change for the outdoor industry to reverse the trend of shrinking numbers of participants is to begin to at least recognize where the real potential for growth is. The industry is notoriously myopic and cannot see the forest for the trees.

Donny R. Adair, President

African American Hunting Association, LLC

Visit our website at aahunt.com



Why don’t African Americans Hunt?

6 10 2009

By Donny Adair, President

African American Hunting Association, LLC


Dre and I walked for 4 hours soaking in many of the exhibits at the annual sportsman’s exhibition this past February. One constant was that we didn’t see any other Black people among the thousands who were talking to outfitters from all over the world, attending workshops and seminars and visiting with vendors. Dre, a wonderful thirteen year old boy whom I was fortunate to get matched up with by the Big Brothers Big Sisters Program, asked me the question I have been asking for years. “Why don’t African Americans participate very much in outdoor sports, especially hunting?

According to the most recent U.S Census estimates on the distribution of the U.S. population by race/ethnicity (2007) there are 37 million African Americans or about 12 percent of the total population. According to the U.S. Department of Fish and Wildlife data for the same year, only 1 percent of those who hunt are African Americans.

In the spring of 2008, in response to what I perceived as an opportunity and a need, I created the African American Hunting Association (AAHA) Website aahunt.com. The response from people all over the world has been exciting. The mission the African American Hunting Association LLC (AAHA) is to increase the number of African Americans and urban residents living in the United States involved in hunting, game management, shooting sports, and conservation. The values AAHA is founded on include the rights of all Americans to hunt for food and for sport, the rights of individuals to own and use firearms and other weapons in accordance with the Constitution of the United States and all applicable federal, state and local laws.

Also, last summer Greg Gordon owner of, NLE Media, who built the website, introduced the idea that we should co-produce an outdoor television show aimed at African Americans, who represent a vast untapped consumer market. Well, one thing led to another, and now we have completed the first season of 13 shows, which can be viewed on the website and DVD’s of the show can be purchased. The shows feature host Donny Adair, my 23-year old son Donnell, and other young African American hunters and fisherman. Donnell has been shooting since he was 6 years old and began hunting at age twelve .The hunts and fishing adventures were videotaped in Oregon (our home state), Idaho and Mississippi, which I call my adopted home state. The game harvested includes Chukar, Pheasants, Ducks, Geese, Blacktailed Deer, Whitetail Deer, Salmon, Sturgeon and other warm water fish. AAHA and NLE Media are now seeking sponsors to take their 30-minute show to the television airwaves.

The AAHA invites everyone who supports the mission, goals and objectives of our organization to participate with us regardless of their individual race, ethnicity, national origin, gender or sexual orientation. It is a multi-cultural organization. All are welcome to join AAHA. The goals and objectives are work to promote better understanding and acceptance of the sport of hunting at the local, regional and national level; and to increase involvement of African American individuals and families in hunting and associated outdoor sports such as camping, hiking, fishing biking, photography, etc. The AAHA will increase the opportunity for African American hunters to obtain state of the art or the best hunting equipment each hunter can afford. The AAHA will provide increased opportunities for African Americans to enjoy the great outdoors, regionally, nationally and internationally.

For more information contact Donny Adair at donnyadair@yahoo.com.